Logo, Website and Branding Questions
Website URL or Shop URL:
Full business name that you would want on the logo?
Tagline? Is there a specific message or key idea you want customers to remember? Also do you want this on the logo?
What is your business’ mission statement?
If you purchased a website package, how many pages do you need designed for your website? Not sure? The standard is Home, About, Services/Shop/Work with Me, Contact, Blog
URLs of other brands you adore:
URLs of competition you don't want to mimic:
How long have you been in business?
Style and tone. What is your vision for the brand/product’s image? (i.e. Fresh, modern, vintage, retro, minimalist, etc.)
Is there anything you completely do not want in your logo/design? Example: I do not want to use anything shaped like a mountain or terrain.
Are there any must have's that you need in the design of the logo and/or website?
Target audience. Who are we trying to reach?
What is the age and economic status of your ideal client?
What positions do they hold?
Background about the product, brand or business. What is the business/product about? Are there any special qualities you want to highlight?
Do you sell services or physical products? If you plan on selling physical products in the future, what kind?
Do you prefer square logos that are more 'wide' like a square or longer, horizontal logos that read more like a sentence for your business?
Do you want to put more emphasis on symbol than text? Or would you prefer typography instead?
Any specific imagery or symbol that you feel you want to incorporate?
If your brand could be described in two to three words, what would they be?
When you think of your business, what colors come to mind?
Do you prefer decorative swirly font or more plain, or a mix? Serif, Sans Serif, Handwritten?
Do you have any special design specifications? CMYK, RGB, Pantone, Color Palette? (if you don't know that's ok! Just let us know if you will be printing this on flyers etc)
Do you have a color palette in mind or are we free to create them based on your answers?
If you had to describe your business to me at a cocktail party, how would you do it?