Business Gut Checks, Do you do them?
This month has been explosive for my business. First, I've (FINALLY) built a dream team of higher level monthly clients, that I've fallen completely in love with. I have room for one more so I've been chatting with my waiting list, and a few other potentials and I think I've made made my decision. In reality, I could take on 10 more (And be pretty well off) but the quality of my work is important to me, and my business model isn't setup to just be service related offerings. I can't trade ALL OF MY HOURS for dollars, so the name of the game is LEVERAGE.
I tend to look at my business as several chunks that make up a whole cookie.
On the creative front, I've booked in three websites this month. I'm excited, and honored to work on these projects. If you want to talk about a future web project, get in touch. More on that later, and for now I have a ton of even more FUN things coming up. Speaking of creative.....
Today I'm featured over at A Freaking Great Company's blog as their Playlist Guest DJ.
Seriously, how freaking cool is this??!?!? See when I said this MONTH was MY MONTH. I meant it. InI was also asked to write for a famous newspaper and I'm just digging to find the time to do all of this!
Whenever I find myself feeling like my walls are expanding, I always try to do a business gut check, which consists of:
- Doing a check in with myself, and my business or marketing plan
- Making sure my decisions in the past few weeks have kept my big goals in mind
- Making sure I celebrated every little accomplishment
- Making sure I learned from every little mistake
- Looking at my work billed, income and spending to make sure it's in balance
Doing this often helps my business so much.
On the last business gut check, I had to make some decisions such as letting go of older clients who didn't fit within my latest business model. It had been over 3-4 years since I had began working with some of them. I carefully approached each one and proposed a future working relationship. I let them know what I wasn't going to be doing work wise, where my rates were going and how our relationship would change. If my business changes weren't ideal for them, as sad as it made me, I needed to go ahead and accept this. This process was heart wrenching for me, and in the past, I would have avoided it and compromised my big goals. Doing this basically lead me to be broke and exhausted. Something I've promised to never ever do again.
So tell me, no matter where you are in your business or blog adventure, do you ever do gut checks? If you don't I highly suggest it. If you do, let me know down in the comments below how they work for you.