Today we have a guest post from my friend, and Digital Administrative Assistant Extraordinaire Leah Mac. I asked Leah to provide us with an inside scoop as to how it felt to get her business online, and lucky for us, she obliged.
When I decided to work from home, I knew there would be challenges. What I wasn’t prepared for was just how much time I would spend on the non-billable parts of my business.
There certainly were days where I felt like my business was the cobbler’s kid without shoes. (Thank you Aliza Stein of A Freaking Great Company for this analogy. You can read what the Creative CEO herself has to say about shoeless businesses here.) The basics for becoming a solo-preneurer didn’t seem to be a lot on the face, but when I really started digging into it, I found it is more, MUCH more.
Anytime you want to start a business you put out your shingle, and wait for the clients to come rolling in. Well, in the digital business world that means building a website. If you are a DIY’er on a tight budget like me, then you have a whole host of things to make yourself crazy worrying over. Things like which platform to use, the cost, the learning curve, and what domain name is available but won’t cost $3000. The last one is a doozy for sure, especially if you are including words that will rank high in SEO analytics, but that’s a post for someone else to bang out.
I found, and continue to find, the whole website bit a little intimidating. The entire process; from the back end building of the site, to what the face of the site will say about me. This is going to be my new digital office – who is it going to attract? What if no one comes? I built it, damnit, where are they? (Sorry, the PTSD from website building just cropped up there. Let me tuck that back in.) Then, once the site is up and running, it must be maintained and updated regularly, or it just gets stale.
While I worked on bringing the website online, I had to consider how to handle social media. In my line of work as a digital administrative assistant, social media is an extension of the new office I just built. Being the fabulous mix of old school – keep it to yourself, gamer, and general internet junkie – I found this difficult. I had to find a compromise between sharing pictures of my breakfast, and what I was currently sharing… which was next to nothing. Then, there is marketing, and selling, and the constant learning about each new technology or techie change that happens, and the list keeps going. If you are out there and thinking about starting up a new business, GO GET ‘EM. Just remember your kidlet of a business has needs beyond new clients and cash flow to keep it going.
You can find Leah by clicking here. Her website may be offline as it’s still in the design stages so be sure to bookmark her and visit often.