Look what I found, Black Friday – The helping your biz edition.

It’s Black Friday and I woke up this morning with a brilliant idea!

I have a few friends who have decided to offer sales on their services or products so they could reach out and really help other business owners. So I thought why not share it with YOU.

First up, meeee. I’m offering two of my favorite services up for grabs. I thought I’d offer two services at ‘like woah’ sale prices.

My 1st offer:

$75 for an hour (Normally $297!) or $50 for 1/2 hour  (Normally $150!) with Dani. This includes a Skype call where we’ll chat about your business. Click here to book.

My 2nd offer:

$100 off my For Starters Blog or Website package. Need something MORE. Click here to chat with me and I’ll hook you up.

Next up are two of my fav’s:

Tania Dakka, of Badass’D Biz+Ink, is offering up a pay what you can day for her Top Shelf Launch service. Tania wrote my about page and the copy for a course I offered earlier in the year. If you are procrastinating on getting your ‘thing’ launched because of copy, you are going to want to get in. Seriously, click and go.

Ready to really take your biz up a notch or get started on the right foot? Then you need my dear love Aliza Stein of A Freaking Great Company. Aliza helped me brand my business and essentially helped me build my empire. She is also helping me slightly rebrand my biz and she is sooo good at helping you put more of your own truth into your biz, it’s almost scary. So click here to have a look and help your business come to life.

You see, I may know all things technical but I don’t know how to write copy, how to brand business or the 53 other things we all have to do for our businesses. I hire in experts every chance I get.  If you are like me you may have started your biz wondering where the hell do I actually start. All of the offers above are great starting places and remember, it’s not about being perfect, it’s about just getting started.

Your Second Brain: When to hire an Online Business Manager


Step back into my life about 5 years and you’ll see me working my ass off as a Virtual Assistant (and making peanuts). Fast forward a few years and I made the decision to become an Online Business Manager or OBM for short. Every journey to becoming an OBM is different, and I believe that it’s my crazy backstory that make me a great fit for my clients.

There was a time when I wasn’t quite ready to be an OBM but because of fear that my VA business would not grow, I moved into the role anyways. I charged too little, and my confidence was low, two things that always seem to go hand in hand. As I realized I had been managing businesses for years, and had helped manage several successful ‘departmental’ businesses (Information Technology, Office Management and Human Resources in my day job), I finally threw in the towel and fully accepted that I was an Online Business Manager.

Here is my list of what I feel an Online Business Manager is:

  1. Owners second brain.
  2. Looks at the big picture, AND the fine details.
  3. More than just a task ticker.
  4. Higher level skill-set than a Virtual Assistant.
  5. NOT paid to say YES.
  6. Manages projects and staff.

Making the decision to hire an Online Business Manager isn’t something you should do on a whim. Quality Online Business Manager’s charge between $50 and $150 an hour, and if you find one for less you may want to ask about what types of businesses they’ve been running before hiring them.

So how do you know when to hire an OBM? First, if you find yourself feeling like your business is in too many bits and pieces, and could use some higher level automating, that is a big clue. The second is if you find that you are in a growth spot and have no idea what to do next. You’ll usually find yourself thinking “If I only had someone to bounce ideas off of that really understood all the parts of my business and cared about it as much as I do!”… Yep that’s a clue!

One question I get asked about all the time is, what comes first the OBM or the lower level staff? In my opinion an OBM is the first stop in placing the right people within your business. They can help you grow, hire, manage and just generally make shit happen.




Business Gut Checks, Do you do them?

This month has been explosive for my business.

First, I’ve (FINALLY) built a dream team of higher level monthly clients, that I’ve fallen completely in love with.  I have room for one more so I’ve been chatting with my waiting list, and a few other potentials and I think I’ve made made my decision. In reality, I could take on 10 more (And be pretty well off) but the quality of my work is important to me, and my business model isn’t setup to just be service related offerings. I can’t trade ALL OF MY HOURS for dollars, so the name of the game is LEVERAGE.

I tend to look at my business as several chunks that make up a whole cookie.


On the creative front, I’ve booked in three websites this month. I’m excited, and honored to work on these projects. If you want to talk about a future web project, get in touch. More on that later, and for now I have a ton of even more FUN things coming up. Speaking of creative…..

Today I’m featured over at A Freaking Great Company’s blog as their Playlist Guest DJ.



Seriously, how freaking cool is this??!?!? See when I said this MONTH was MY MONTH. I meant it. InI was also asked to write for a famous newspaper and I’m just digging to find the time to do all of this!

Whenever I find myself feeling like my walls are expanding, I always try to do a business gut check, which consists of:

  • Doing a check in with myself, and my business or marketing plan
  • Making sure my decisions in the past few weeks have kept my big goals in mind
  • Making sure I celebrated every little accomplishment
  • Making sure I learned from every little mistake
  • Looking at my work billed, income and spending to make sure it’s in balance

Doing this often helps my business so much.

On the last business gut check, I had to make some decisions such as letting go of older clients who didn’t fit within my latest business model. It had been over 3-4 years since I had began working with some of them. I carefully approached each one and proposed a future working relationship. I let them know what I wasn’t going to be doing work wise, where my rates were going and how our relationship would change. If my business changes weren’t ideal for them, as sad as it made me, I needed to go ahead and accept this. This process was heart wrenching for me, and in the past, I would have avoided it and compromised my big goals. Doing this basically lead me to be broke and exhausted. Something I’ve promised to never ever do again.

So tell me, no matter where you are in your business or blog adventure, do you ever do gut checks? If you don’t I highly suggest it. If you do, let me know down in the comments below how they work for you.